We assumed that our tech stack would follow a 'correct' design so we attacked the problem from a design perspective. By day three, we had built a prototype (really a series of connected web pages) and started showing it to a mix of existing users and total strangers. My cofounder and design partner, Marcus Gosling, and I had a lot to lose if IMVU went belly up so we decided to do something about it. The initial (Alarmingly convoluted) IMVU Onboarding flow The only thing that truly matters about YOU is how you treat others. Gender, race, rank, physical state: none of these matter when anyone can be anything. You see, world class avatar systems are the great equalizers. What's more, it meant friendships they made within IMVU were based on this new sense of self and, consequently, were much, much closer (ie - real) than most of their real world relationships. Suddenly, IMVU allowed them to try on new, more powerful personas in a safe environment to explore who they really are inside. Across the entire socio-economic spectrum, there are many tens of millions of people in the world who are unhappy with the amount of control they have over their own lives.and that's just counting the signal we had access to (people who happened to have an internet connection.) It's likely more than that! Maybe they don't like aging, responsibility, long term relationships, their income, their position at work, how they are treated by the society around them.
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